It is no secret that Brits love their takeaways, and since the pandemic, online ordering is more popular than ever! The numbers speak for themselves; the local food ordering and delivery platform Uber eats now has around 70 million users and has generated nearly 5 billion in revenue last year alone.
If you are a food delivery business owner, now more than ever, it’s crucial to know how to promote your business through marketing. With the rise in popularity of food deliveries, we have put together some useful tips for leveraging this fast-growing business sector. Here’s an insider guide on how to expertly promote your food delivery business and outdo your competitors on and offline. With these marketing ideas, you’ll be able to attract new customers and keep returning ones happy!
Before you begin marketing your food delivery business, ensure you’ve covered the following points;
Select a Menu that Delivers Well
There’s nothing worse than waiting 30 minutes for wilted lettuce and soggy fried chicken. Avoid customer disappointment by offering dishes that travel well.
Use the Right Packaging
First impressions count, so it is crucial that your food comes in high-quality packaging that is leakproof, easy to open and maintains good food presentation during delivery.
Keep Improving the Quality of your Service
Quality service will always attract customers, but continuously improving your service will allow you to keep your customers. Much more than fast delivery here are three services your food delivery business should continually improve whether you’re a start-up or a delivery veteran;
- Excellent Customer Service
- Fast delivery
- Tracking & Updates
Top Tips for Food Delivery Marketing…
Promote your online food delivery business with the below suggestions;
Create a Website for Your Delivery Business
It’s become second nature for businesses to host a website to represent their online presence and promote their services. Without it, local and global customers won’t be able to interact with your brand as effectively on social media or via email.
You need to have a website, and if you already have a website, upgrade it for millennial customers and modern-day digital marketing.
Market Your Deliver Service with Social Media Platforms
Social media marketing is no longer an option; your business can either join it or get left behind. Social media is where your customers live, a place to gain sales, and solidify your brand as the go-to brand for food delivery.
Around 40% of consumers learn about food online more than ever before. Since your delivery service is in the business of food, create content focused on food. People are more than willing to share, like, and discover pictures of food. It’s also business savvy to include influencer marketing into your budget.
Create a Mobile App
A food delivery app can open a whole door of opportunities for your food delivery service. People now see apps as a tool or extension of business for them to easily connect to services with just a tap of a finger.
Mobile apps can encourage first-time users to be lifelong customers as well, giving them the accessibility to order whenever and wherever they’d like, without having to go straight to your website.
First, you’ll invite and host a list of restaurants on your app to encourage people to place orders.
Print and Handout Business cards or Fliers
A business card or a flyer goes a long way when you’re trying to market your delivery service. With tools like Canva and Venngage, you can create business cards, flyers, and posters without the hassle of waiting on a graphic designer. You can even use a QR Code Generator to add QR codes on your business cards, flyers and posters and make it easy for your customers to reach you online and stay connected with you.
Ask employees to hand out business cards or flyers when making deliveries or pass them to local businesses in your area.
Offer Deals for Local Workspaces and Business
Find local workspace and office buildings and reach out to them with food delivery offers for their employees.
Offering your services allows them to have the flexibility to choose their favourite and saves them the trail of running back and forth between places.
Offer discounts on delivery for overs over a specific number, so each business is encouraged to send out large orders your way. You can also create contracts for an extended time to maintain the relationship. This allows you to have a steady revenue you can depend on over time.
Plus, if restaurants see you delivering large orders to companies on their behalf, they may want to do more business with you in the future.
Offer a Loyalty Programme
An alternative to discounts and deals are loyalty points. If you want your loyalty program to take off, you have to sit down and consider rewards worth reaping in the long run since customers will only benefit from it over time.
Create an Email Marketing Campaign
Compile a list of emails from current and new customers and send out emails to entice customers to your website, app, or call for an order.
About 40% of B2B marketers say email newsletters are most critical to their content marketing success. Email still has a place regardless of social media and online marketing.
Master Search Engine Optimisation
SEO is a skill any business owner or marketer should learn to master in the digital age. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Building an SEO-friendly website will help turn your traffic into revenue!
Be sure to;
- Sign up for Google My Business
- Use Keywords in your Image Alt Tags
- Use GEO-Targeted Ads
Invest in Paid Media
If you have money to invest in paid media marketing, using Google Ads and Facebook Ads will allow you to reach more people who may be interested in your services. This is one of the best ways because it allows businesses like yours an opportunity to show up at the top of search engine results pages for related searches! Another way that companies can use social media to grow their customer base is by creating Instagram posts or tweets with pictures of delicious foods from their menu.
This will not only build brand awareness but also help increase the number of followers that your company has exponentially!
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