In recent years vegan street food and food trucks have become one of the hottest trends on the market, with customers travelling from miles around to get a taste of the latest pop-up kitchen and develop a taste for the latest vegan foodie craze. Since COVID-19, food lovers with an entrepreneurial flair and a palate for plant-based foods are investing in a street food truck business rather than a brick-and-mortar restaurant.
So how can you kick-start and scale up your vegan street food business with a dark kitchen? Let’s find out…
Why Start a Street Food Business?
Street food is a very current and popular trend that has taken the restaurant industry by storm. This solid momentum means that now is a great time to start up your own street food venture! And food trucks and dark kitchens are now easier to set up and operate, thanks to new planning rules in response to the pandemic, with food trucks will now be able to operate on any land, at any time, providing they have the landowner’s consent.
There are many advantages to launching your food truck or market stall, which is why so many restaurants brands are choosing to do just that and moving away from the high street. These positives include;
- Low start-up costs
- Less risk than opening up a restaurant storefront
- The ability to be your own boss
- Little restaurant experience is required
- The flexibility to work when and where you want
- The current popularity of the business area
Understanding Vegan Food Truck Customers
Around the world, food truck entrepreneurs are always looking to capture a large market and continually attract new customers. An easy way to expand your customer base is to offer vegan street food to the growing vegan consumer market.
Vegan food truck operators don’t just supply convenient meals; they improve local access to vegan food and introduce new flavours to the lifestyle. The increasing demand for vegan food is strong in many food markets across the world and now, since the pandemic, that includes the mobile food industry, too.
It’s important to note that people who eat meat are actually the largest and fastest-growing portion of consumers spending money in the vegan market. Will your food truck be attractive to people who are making the effort to incorporate clean eating into their diet and limit or eliminate the amount of meat and animal products they consume?
While vegans and vegetarians usually rank among the most healthy customers, other curious and eco-conscious consumers also visit vegan food trucks. Non-vegans in search of healthier meals represent a major target audience that most chefs can’t do without.
How to Start a Vegan Food Truck
If you’re considering starting a vegan business, now is a great time! To get you started, here are some helpful tips;
- Choose a niche within the vegan market
- Identify your target market
- Prepare a business plan
- Set up your virtual brand – vegan blog, website and social media platforms so you’ve locked down your domains and social media handles for your business name
- Get creative with your menu – take the vegan burger to the next level!
- Learn how to network and start building relationships
- Save costs by sharing space with others
- Scale-up your business with a dark kitchen
Food Truck Meets Dark Kitchen
Dark kitchen hire has transformed the way food traders manage the rise in demand of the food delivery market. A dark kitchen is when one brand owns or rents a single kitchen location and specialises in a single type of cuisine and relies on delivery apps. They are a hybrid of the food truck and the delivery model and combining them can rapidly scale up your food business.
Many food trucks are turning to a dark, cloud or commercial kitchen for various reasons – the need for space, the ability to handle large event orders, to help reduce waste when it comes to time and resources and, of course, to take their street food business to the next level.
Why a Dark Kitchen is Right for Your Business
If your food truck lost orders and money because it was stationed in a business district during the pandemic, many dark or cloud kitchens are set up to allow you to sell entirely online. Hiring a kitchen space and offering online delivery allows you to connect with past customers online and get their favourite dishes delivered right to their doorstep.
The dark kitchen business model easily enables the creation and transitioning of a brand concept to be able to target specific demographics. Virtual kitchens can help food truck owners operate more efficiently by keeping fees low through economies of scale. They can also help you save time and money, allowing you to expand your food truck operation.
Hiring a dark kitchen can speed up production, ensure that you’re using the best tools for preparing delicious food on time, and place a convenient amount of working space at your disposal. By keeping margins low, using a dark kitchen’s meal preparation and delivery services, you will even be in the market to expand. Check out our rise of dark kitchens blog for all you need to know on the benefits and business models associated with hiring a commercial kitchen.
We make our dark kitchen spaces and cold storage rooms accessible and convenient for our customers and their business models. Each of our commercial and catering kitchens in London is ready and waiting for you to move in with your equipment, workforce and start scaling up your vegan street food business.